The music industry is one of the largest and fastest growing industries in the world. Music is a gift for the senses and the demand for it is outstanding. This is why Mood and Music Inc. has decided to make its company debut in the world of music. Mood and Music Inc. understands just how important music is to the world, and has decided to take its love and knowledge of music and create a product that will change the way that everyone around the globe will listen to music.
Mood and Music Inc. is a business like no other. This company has come out with an app that will change the music game as you know it. Yes, it is finally here; a music app that plays music according to your mood. This amazing new app will sense your mood with a simple finger scan and choose playlists for you according to the mood its picks up. You will find that this app will understand your moods better than even you do. This app will be synced to your music library and play the songs that go with how you are feeling in that very moment.
To access the app, you must enter the app store on any apple or android device and go to the search bar. The app itself is called “Feel Me mp3.” Once you have located and downloaded the app, the app will ask to sync to your music library. From there a black screen will pop up asking for you to hold your finger on the pad. If you hold your finger on the screen of your device for about five second, the app will measure your pulse and with that information, it will determine your mood. Once the app has determined your mood, it will enter your music library and create a playlist to match the mood that it has detected.
This new technology, put forth by Mood and Music Inc., is something that avid music listeners all over the globe have waited for in earnest. This global demand has been heard, and answered. Now the only thing left to do, is let the world know of this life-changing app. The real goal of advertisement for Mood Music Inc., is to really get the name of the company out there. Everywhere you go on the internet, the name Mood and Music Inc. will be there. The name of the company itself tells a lot about the kind of products that it produces and getting the company name out there into the world is a crucial part of advertising.
This will be done through use of many different forms of social media. The first form of social media that will be used to advertise the “Feel me mp3” app will be Tumblr. This may seem like an odd choice, but Tumblr is a social media like no other. This is where users of the internet show their real feelings and share information about their favorite bands. This emphasis on feelings and musical interests is perfect for the advertisement of this new app because this app specializes in what you are feeling, and Mood and Music Inc. feels that by having sponsored posts on Tumblr, the company will really be able to reach its target audience.
The next form of social media that Mood and Music feels will successfully help advertise this incredible new app is Twitter (link to actual page). Twitter offers Mood and Music Inc. the opportunity to go viral. By creating a twitter page and tweeting all about this new app, Mood and Music will be able to spread their name quickly. With the “discover” feature on Twitter, users will also be able to see amazing new technologies and ideas that are trending. The goal of using Twitter is for Mood and Music Inc. to get on that trending list and therefore recieve recognition worldwide.
The social media campaign does not end here. One of the most popular forms of social media today is Instagram. This social media platform allows the user to post either pictures or videos. This would be extremely useful for Mood and Music Inc. in that it will allow the company to share information through multiple forms of media. Mood and Music Inc. will have its own account where it can make daily posts and will also have sponsored posts all across Instagram. This will help to build followers and gain recognition. Instagram also gives users of the app the opportunity to share pictures of themselves using the app with #FeelMemp3 to help spread the word and create a community.
Media containing pictures and images pertaining to Mood and Music Inc. and the “Feel Me mp3” app will also be advertised on the websites of many popular radio stations including Z100 and Nash FM. An image of the app will be found on each website, as well as a link to the Mood and Music Inc. website, where music listeners can find out more information about the company and its new innovative apps.
The biggest advertisement boost will come from the graphics that will be placed in the iTunes store. This app will be features where your music is bought. This will ensure that all music lovers will know the name Mood and Music Inc. Mood and Music Inc. will use the image of the app itself on iTunes and have the image hyperlinked so that if the user clicks on it, it will then take you to the app store where you can purchase the “Feel Me mp3” app.
The main advertising element that will be found on all forms of social media, iTunes and radio websites will be the new “Feel Me mp3” meme. Mood and Music Inc. will be using the “meme generator” app to create any and all memes for their company. 
The main meme that will be used as the face of the product will be made using an image called “Sudden Clarity Clarence”. This meme will use image macro. What this means is that the image will be layered with bold font stating a catch phrase like statement. This app says “This song…It’s perfect! Feel Me mp3!” The text will begin the phrase at the top of the image and proceed downward, leaving a space for the image to shine through. This meme is short and to the point. It gives an understanding of what “Feel Me Mp3” is and what it does. It also causes a pause and draws in attention making it perfect for advertising purposes. This meme will be the center of the Mood and Music Inc. advertising campaign.
StephCiurleo 